So you had a great idea for an ecommerce venture and after days of hard work, you finally get your website ready and then put it online. The products are listed, the prices are set, the offers and discounts are clearly mentioned…but, there are no visitors!
Welcome to one of the most challenging steps of your journey towards ecommerce greatness – getting traffic to your website! But know this, many before have been through this challenge and overcame it, so do not panic and persevere through this one too.
To help you out, we have listed below time tested and reliable tactics to get you those initial visitors. Some of these tactics might take some time and effort, but yes, will definitely help in the long run –
Facebook is arguably the most visited social networking platform on the internet, so that has to be your first avenue to get visitors. Create a page about your business on Facebook and start inviting your existing friends on Facebook to ‘like’ your page. This way word gets around and friends of friends take notice of you. The Facebook users want to see interesting and valuable information every day so make sure you share product photos, videos if possible, news and updates.
Twitter too has a fair share of the traffic on the Internet. Twitter is the best place to connect with influencers and journalists. The best part is - serious twitter users have followers in tens of thousands and even if some take notice of you, their followers will potentially take notice too! It has been used as a great platform to start contests or public opinions or share updates about products and service. So start a twitter profile, follow relevant users, start a contest with free giveaways and you will see genuine influencers and users connecting with your brand on Twitter.
Instagram is all about pictures. Fancy, attractive, filtered, crazy, awesome pictures that are worth 1000 words. We humans love images and that is the reason why Instagram is taking up more and more users every day. So, create a profile and start sharing some cool pictures relating to your brand, product or service. Find a theme that matches your business and find a way to capture interesting images that support it. Daniel Wellington (https://www.danielwellington.com/) became world's most popular watch brand on the sole strength of Instagram marketing.
In all of the above social media tactics, you will find that with time images and graphics get a lot of attention and engagement with your audience and so either invest in hiring a freelance graphic designer or you can also use a free design tool such as www.Canva.com to create beautiful graphics yourself.
Now, LinkedIn is the “serious” brother of social media sites such as Facebook, Twitter, and Instagram. Users go to LinkedIn to search for jobs, candidates, business opportunities, networking, etc. A great place for B2B products and services, you have a good chance to create some influencers, followers and also a future talent pool for your business. Share some very relevant, newsworthy information regarding your business/industry/domain and be seen as a thought leader. There are options to join relevant discussion groups and share your thoughts/ideas/vision etc. You may even create a discussion group of your own and invite users to follow and participate in the same. That will get more and more LinkedIn users to connect with your business and visit your website.
Email campaigns have stood the test of time as being perhaps the only tactic that still brings a positive ROI if used skillfully. If you have customer database through event participation or offline sales, import them into your email marketing software. Then, start creating relevant content in the form of emails and send at least one email every week. The more interesting or relevant an email is to a user, the more chances that he/she will visit your website. We do not suggest buying the database from a third party, but rather build a genuine list of your own with time.
Now we are getting into some techie stuff. But do not be intimidated as these can be learned with time and mastered with constant effort. SEO is an effort to boost your ranking/position on search results on search engines such as Google, Yahoo, Bing, etc. You do this by making sure that each and every piece of content that you create is relevant to the keywords that are being actively searched on Google. These keywords will ensure that the popular search engines will see your content as comparatively more relevant and show your website links in the top results.
Since creating content is such a major part of your overall SEO tactic, you might want to consider hiring a freelance content writer who understands SEO and also helps you create a list of keywords that then goes in all the content. There is also a great deal of code related SEO that you should ensure your website developers are taking care of. SEO is a huge topic in itself and we will follow this up with a dedicated blog on it. The best place to get SEO content written is www.textbroker.com
Online directory submissions are a great way to boost your SEO rank by improving your online presence. This is an off-page SEO tactic (On-page SEO tactics are all about content/links to your website from third party sites). When your website is added to relevant online directories your website increases it's authority and your ranking goes up.
Finally, when you have done all of it, you should know what’s working and what’s not working. Keep an eye on website statistics and find out what worked best for you and what needs improvements. Google Analytics is perhaps the best free tool out there to know how your website is doing.
Ask your web developers to help you set up these and then make sure you are taking a deep dive into these numbers on a regular basis.
Learning from your mistakes and enhancing your performance makes sure that regular traffic and engagement with your website continues.
If you have questions or would like to share your experience with free traffic building tactics, do post your comments below.
Do not forget to share this article on your facebook wall. You never know, who might benefit from it.
Hrishikesh Jobanputra is an author and marketing advisor to forward thinking entrepreneurs. He has 16+ years of experience in marketing, strategy and consulting. Hrishikesh helps businesses of all sizes gain an unfair competitive advantage using the power of inbound marketing.
Get notified when a new article is posted on this blog