With the dawn of monsoon, the festive season is now around the corner. It’s time for you to start planning your marketing campaign for the festive season. The first step to launching, your marketing campaign is to discover the “why” for your customer. Why would your customers buy your product during the festive season? You already know that people spend money in buying all kinds of things duri...

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So you had a great idea for an ecommerce venture and after days of hard work, you finally get your website ready and then put it online. The products are listed, the prices are set, the offers and discounts are clearly mentioned…but, there are no visitors! Welcome to one of the most challenging steps of your journey towards ecommerce greatness – getting traffic to your website! But know this, ...

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Don’t you just love winning prizes, free gifts or huge discounts? Don’t you get attracted to such contests in a mall or a marketplace? Hence, as a marketer, you should know the power of a Facebook contest too. It not only engages relevant customers, but also their friends! Because yes, consumers love contests! Recently, Facebook changed its rules and regulations on running such contests o...

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What can you do with 140 characters on Twitter? A lot if you were to follow Starbucks’ footsteps. Starbucks stands for seamless and consistent customer experience around the world. Starbucks brings the same experience and service on Twitter to increase customer engagement, elevate brand loyalty and spread word of mouth! In this article, I am going to show you FOUR core strategies used by Twi...

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Last saturday, the ecommerce seminar at Novotel, Ahmedabad was a glittering success! What an amazing time we had. If you have missed the seminar, don’t feel disappointed. Here are the seminar highlights: In the first half, Chirag spoke about three things: The rising consumer trends and how these trends are creating a “perfect” opportunity for your business to be selling online The se...

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Payment gateways are the most crucial elements while building an e-commerce website for your store. Well, reasons being obvious - safety concerns while transacting online and paying money. With growing security concerns, shoppers are bound to be wary and hesitant while disclosing their bank account details online. But, a holistic payment gateway service that provides secure fund transfer, immed...

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