here is a plethora of options available when it comes to choosing an ecommerce platform. Open source ecommerce platforms such as Magento are quite popular because of it’s vast ecosystem and primarily free software. However, most business owners fail to choose their right ecommerce software/platform and waste an inordinate amount of time in trying to launch an ecommerce website. There are sev...

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Ecommerce sites today face a far greater challenge than simply attracting online visitors. It is - how to turn the visitors into customers. Recently, I have been working with a furniture manufacturer who faced the exact same problem. Month after month, money was being spent in SEO, PPC and social media, people visited the site and then they left without buying anything. Getting visitors to y...

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